Ekta Kapoor’s WorldOfEk.com – Review & Experience

- By Anamika Mishra

If you know me, you know what a huge shopaholic I am; and especially with online shopping, I have 0 control on me. I love to try shop from new websites and share my honest review with you. In this post, I am sharing everything about WorldOfEk.com, a brand by famous Ekta Kapoor.

Before I begin with this post, I would like to thank Ekta Kapoor and team of WorldOfEk for sending amazing products of my choice to me. The review that I am posting here is 100% honest and non-biased.

Ekta Kapoor, daughter of famous actor Jitendra, is a joint MD and creative head of Balaji Telefilms and Balaji motion pictures. She recently launched her brand World Of Ek aka Ek by Ekta Kapoor with an aim to celebrate Indian artisans and age-old craft and traditions.

Brand promises the best quality products that are sustainable and good from wellness point of view. The materials they use, the colour, the artefacts and the designs they curate have a sense of purpose as they say.

The brand offers a wide range of beautiful Indian kurtis, pyjamas, stoles, home linen (bedsheets, cushion covers etc), dining utility items (plates, bowls, mugs etc), home decor items, copper ware, insenses and charm jewellery (mainly hamsa and evil eye related).

WorldOfEk.com Review:

I got 3 beautiful kurtas for myself and totally loved it. These kurtas are made from 100% cotton material and have a very soft breezy texture. I am a fan of wearing kurtas as dresses. Most of my ethnic dresses are actually kurtas with no side slits.

Ekta Kapoor’s WorldOfEk.com – Review & Experience

Apart from this, I also like the charm jewellery, especially the evil pendant and bracelets. If you follow me on my social media, you must have noticed I am wearing evil eye accessories often. I really liked the collection though I am yet to test the quality of the jewellery.

They also have pretty cool range of copperware which includes copper mugs, jugs and bottles. They also have brass wall hangings which looks good.

Talking about the price range, I found it quite affordable, especially when the quality is so good.

I am kind of person who never compromises when it comes to clothes. It is who we actually are. I cannot wear bad quality clothes. Some people have a misconception that good quality clothes means expensive ones. Quality has nothing to do with the price. It is the brand value. And WorldOfEk gives quality with affordable price range.

I am really impressed with the way they are sending the products. The clothes came in a soft sustainable bag that can be re-used to keep the clothes or other things. Brands who avoid using plastic bags always impress me.