Brand Consultant

- By Anamika Mishra

What is a Brand Consultant?

Brand Consultants help brands, companies, artists and individuals to establish and/or re-establish their identity in the industry by helping them with the most suitable, impactful and trending strategy. They use their creativity, expertise and experience in working with the client to develop, evaluate and manage and successful brand image and escalate the brand value.

Sometimes, you need a third-eye perspective for a brand… a brand consultant does that for you. What should be the name of the company, logo design, social media pages, website and its content, PR strategy, suitable events, media coverages, viral campaigns, brainstorming on new verticals and expansion ideas, creative planning, research and development, your brand consultant will help you decide all of this!

In the layman language, Brand Consultants tell the brand what to do and what not to do, in order to establish and retain a successful brand value in the industry.

Why You Need a Brand Consultant?

People hire a CA for taking care of their finance, hire production managers to take care of the manufacturing set up, create a team to take care of different aspects but when it comes to having a brand consultant, companies and individuals make compromises. Why? Because people don’t really know what wonders having a brand consultant can do! Let me give you 5 core reasons for the same:

1) Thorough Knowledge

Mostly, companies are too busy managing other important aspects of their work such as lead generation, production, managing clients and producing revenue that they seldom think of brand imaging. Hiring a brand consultant or an agency helps you handle all of your branding activities and relieves you of that responsibility. The consultant will make sure that they develop the best way to create your brand image, establish it and deliver your message effectively.

2) Outsider perspective

Branding is something which requires a broad perspective, a big-picture view and an outsider’s insight. It isn’t something which can be done by an internal marketing team as it is nearly impossible for them to see an unbiased standpoint. A consultant has the ability to do a 360-degree analysis of your organization from a third-party view. They will strive to create a purposeful and meaningful brand strategy as the core driver of your organization.

3) Social-media strategy

Social media can make or break the brand value. Even though social media platforms such as Facebook, Instagram and YouTube may seem simple from the outside, managing these platforms on a daily basis isn’t a piece of cake. Even if you have an in-house manager, a consultant will help you provide an impactful creative plan and strategy to ace in your social media game.

4) Research & Trends

It is very important to keep an eye on the trends, competitors, their strategies and do research about the ways to amplify brand’s reach. A consultant, being a specialist, will help you regarding the same.

5) Value for money

Here’s the catch! When you hire a brand agency, you will have to pay a certain amount of money to them along with other work bills. Working with an independent brand consultant gives you a flexibility in this. You can either pay. the consultant as per their appointments/session or have a fix payout which is often budget-friendly in comparison to the agency.

Anamika Mishra – as your brand consultant – how this works?

Brand Consultant

From a FMCG company, publishing house, digital content platform, events company to multi-national conglomerate to artists and authors, Anamika Mishra has worked with over 100 national & international brands and individuals to help them create a mark in their respective industries. Academically she is a bachelor of computer applications and a master of journalism and mass communication. She has 5 published works, blogging experience of 15+ years and 10+ years of experience as a brand consultant. Apart from India, she has clients from UAE, USA & UK.

She has over 0.5 million collective followers on social media while this blog gets over 50,000 views per month.

Being one of the best authors and travel bloggers in the country, brands and individuals from tourism, hospitality, events, digital media and literary industry gets an add-on advantage since that is her forte.

Follow Anamika Mishra on facebook, instagram, linkedin and Youtube

You must work with her if:

you are planning to launch a brand
you want to rebuild your brand’s image
you want to promote your book
you want to develop your storyline
you want success in blogging/digital content platform
you are launching your hotel/resort/hostel/homestay
you have an idea but not sure how to go about it and if it good or not
you are planning an event
you want to create an impactful and solid social media presence
you want to understand your USP
you simply want to talk about your brand and get a third-person’s perspective
you want to understand industry trends

What can she do for you?

help you launch your brand
brainstorm new ideas
help you create your brand identity such as name, logo, tagline, et al
help you with an impactful social media plan
manage social media & website blog
get your creatives and content made/edited/revised
help you plan your event and execute it
help you understand industry trends
do SWOT ANALYSIS for your brand (SWOT: strengths, weaknesses, opportunities, and threats)
press release dissemination and media coverages
be your creative mentor to guide you
help you decide – yes or no!

The easiest way to work with Anamika as your brand consultant is to book an appointment [email: mail (@) anamikamishra (.) com] as discuss about your brand, your doubts, your ideas and then take it forward from there.

Please note that when you write an email, you mention everything about your brand, company or work along with your questions/agenda to book the appointment. You will receive an email with details. Please note that there is a small fee that you will be charged in order to book an appointment. Once you make the payment, you will get a confirmation.

Thank You!

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